Threat actors use a range of lures to trick organizations into downloading malware. In this case, the threat actor is pretending to be a Venture Capitalist and wishes to invest money into a company. Any time money is used in a lure, it generally intrigues the recipient to follow links or download attachments. Proper training should be provided to employees to understand that threat actors will use any lure available to try and trick employees into downloading malware.

https://www.bleepingcomputer.com/news/security/malware-campaign-impersonates-vc-firm-looking-to-buy-sites/