Selling Cybersecurity for MSPs

Managed Security Services as a key initiative  

It’s crucial in today’s landscape to have the conversation on security, MSPs are more vulnerable to security risks and attacks than ever before. Managed Security Services are now a necessity instead of an option. If you’re not already working it into every customer conversation or customer agreements then someone else is having that conversation and you could be missing out on a huge opportunity not only to scale and grow your security portfolio and “MRR” but to ensure your clients feel protected knowing that there MSP isn’t just another IT partner, their “SECURITY” IT partner. 

Join Binary Defense National Channel Manager in this presentation that will cover: 

  • What does the current cybersecurity landscape look like 
  • How to educate your customers 
  • Ways to bring up the cybersecurity conversation 
  • What to look for when evaluating cybersecurity options for your portfolio 
  • Understanding the market and what you can effectively offer to your clients 


About the Presenter

Tim Martin

Tim Martin is a National Channel Sales Manager at Binary Defense and brings 10+ years of experience in the technology industry to his role, including four in managed security services. He is passionate about providing clients and partners alike with solutions that achieve their security goals and help keep them protected from threats.