Selling the Next Generation of Cybersecurity Solutions: What Every MSP Needs to Know

The threat of cyberattack looms large across the worldwide business landscape, and no organization is safe. The stakes have never been higher: cybercrime frequency, sophistication and severity are all escalating at alarming rates, and according to Accenture, the average financial impact of a digital attack now totals $13 million. At the same time, businesses are grappling with a widening cybersecurity skills gap — a talent shortfall expected to reach 3.5 million experts globally by 2021.

But while cyberattacks pose an enormous danger for businesses of all shapes and sizes, safeguarding these companies presents an enormous opportunity for managed service providers. MSPs with the skills and savvy to offer next-generation managed cybersecurity solutions like security information and event management (SIEM) and managed endpoint protection are uniquely positioned to flourish as cyberattacks grow even more prevalent and more insidious.

Uncertain how your MSP can deliver cybersecurity solutions that extend beyond traditional antivirus offerings? Then join George Mellor, CEO and Founder of KloudReadiness and Binary Defense Vice President of Worldwide Channel Sales Jack Jackson for this thought-provoking discussion revealing the best practices and proven cybersecurity sales strategies fueling MSP revenue growth.

Topics include:

  • The most pressing cyber threats that businesses face
  • The present and future state of the cybersecurity landscape
  • How managed security supercharges channel partner profits


About the Presenter

Jack Jackson

Jack Jackson joined Binary Defense at the end of 2019 as the Vice President of Worldwide Channel Sales. In this role, Jack is responsible for the growth and expansion of the Binary Defense partner community, partner programs and global footprint.

He brings over two decades of experience in the technology industry to his role, including growing channel sales at two prior organizations.

He holds a Bachelor of Arts from Saint Mary’s College and has completed the Harvard School of Business Executive Education Program.