In a recent move by the Google Play Store, over 240 apps were removed that were infected with fraudulent advertising components. For months, the army of deceptive apps, which were mostly low-quality games or stolen Nintendo Entertainment System (NES) emulators, were present in the Android Google Play Store with over 14 million downloads. While their behavior was not malicious, they disrupte the user experience by displaying out of context (OOC) ads, which seem to be from legitimate phone apps. Security researchers from White Ops named this family of apps RainbowMix, due to the 8-bit and 16-bit games distributing the invasive ads. Although it’s difficult to translate the interactions generated into profit, if the fraudsters received one penny per view, they would have made over $150,000 on good days. This family of apps was removed from the Play Store after the responsible reporting from White Ops.